Soumya Raj

Visual

Making technology intuitive, accessible and delightful for all ✨

Hello, I'm Soumya! A seasoned product designer with 4 years of experience designing impactful products for the Next Billion Users of India. Currently leading design for Trains, Visas and Customer Support Solutions at Scapia Cards.

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Simplifying your international Visa applications with Scapia

Designed the entire experience of the brand new Scapia Visas - our latest product offering tourist visas for 45+ countries at various levels - such as Instant Visas, Paperwork-free Visa, Sticker Visas, etc.

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Building, leading, launching Scapia Trains

I led, designed and executed important design decisions to launch one of the two categories I built for Scapia, integrating flows powered by crucial IRCTC APIs.

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Helping Jar users track their spends and investments better

I worked in the Retention and Engagement charter where I redesigned Spends Tracker, solving for glaring UX loopholes through gamification and personalization of our users' savings journey. This feature helped our users track and analyse their spends and save better.

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Gamification and Delight for User Retention at Jar

Working as a designer in the Retention charter gave me many opportunities to focus on user engagement and incentivization. Through a deep analysis of user behaviour, data, combined with visual richness, I was able to transform, redesign and build many features at Jar. Here is a summary of some of them.

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Designing a Search-First AI Scapia Support Assistant

Led the integration of multiple A/B Testing experiments for Call back/Call Scapia support features, AI chatbot integration, and explored a search first, voice enabled customer support assistant solution for Scapia Support.

COMING SOON