I'm Soumya, and I answer user questions using thoughtful design + AI.
Currently working on checkout and payment products at Razorpay. Previously crafted solutions for travel at Scapia. I'm obsessed with human-AI partnership and purposeful tech. I enjoy making user experience delightful.
Now
💳 Razorpay
Senior Product Designer
Previous
🧳 Scapia
Senior Product Designer
⚱️Jar App
Product Designer
🗃️Cashbook UPI [YC]
Product Designer
Key projects I've recently worked on
Cross Platform UX
Service Design
Interaction Design
Crafted the first web app at Scapia for visa applications
After encountering multiple customer pain-points that had us self-reflecting about how users actually arranged their documents for Visa applications, I worked closely with product to translate a high-trust service experience into an easy one.
Seamless document upload across iOS, Android, and Desktop
Product Launch
UX Design
Interaction Design
Launched Scapia Visa for 45 countries
I had the opportunity to build a brand new travel product for Scapia, addressing a key retention gap in our user journey. Through user insights and rapid usability testing, I was able to simplify a step that people dread in their international travel.
Reduced application time by 1/3rd, decreased in-app user attrition
Trust & Compliance
Visual Design
UX Journey
Shipped Scapia's visually delightful train ticketing flow
I spoke to our users, conducted competitive benchmarking and heuristic deep-dives and translated my findings into a visually rich and user friendly trains booking experience while navigating tricky IRCTC compliance and multiple APIs.
Trains has the second highest activation among all travel categories on the platform
Generative AI
Interaction Design
Conversational AI
Designed Scapia's LLM based AI customer support layer
Most support queries didn’t need human intervention, yet agents handled over 60% of them. I worked with the product and CX teams to develop a chatbot trained on top queries - serving as the first layer of support and reducing agent dependency.
Decreased Average Handling Time by 41% and reduced agent deflection by 56%
Previous UX work
Usability Testing
Interaction Design
Product Detail Page
Redesigning country detail page for higher conversion
I reworked our old country detail page for Scapia Visas after seeing where users got stuck. Post usability testing, I pitched a cleaner, more engaging version - with testimonials, a visa image, simpler language, and an interactive price calculator. This helped users feel more confident about starting their application
Reduced drop offs, increased country page footfall and passport verification
Gamification
Interaction Design
Gamified spends management for Jar
Gave Spends Tracker a complete refresh - turning a clunky experience into an engaging, gamified journey where users could track, understand, and improve their savings with ease
Increased cross-sell click-through by 34%, and boosted discoverability
Retention
Subscriptions
Reducing autopay cancellation for Daily Savings
Helped redesign the entire autopay cancellation screen, informing users and incentivising them to continue their savings journey through personalised experiments and gamified savings calculations
Reduced cancellations by 11%, higher overall engagement
Interaction Design
Data Usability
Enhancing live gold buy price micro-widget
I redesigned Gold Buy Price for three consecutive versions - enhancing real-time data usability for live gold prices through interactions, setting price alerts, best offers, thereby increasing engagement.
Better data sanity and savings journey personalisation
Storytelling
Year-end Wrap
Visual Design
Jar Recap - end of the year savings story for 2023
I helped art-direct and develop the blackbox logic in collaboration with our team to create an end of the year Jar Recap for 2023, based on roadside card readers, fortune telling parrots and tarot cards to boost engagement and delight.
Stepwise conversion for each story
Search
Process Clarity
Overhauled search and filter for Cashbook UPI [YC]
Redesigned the search and filter feature in the app, introducing an advanced search system with alphanumeric support, and quick filters panel, addressing key usability gaps.
Drove a 60× increase in daily unique searches + 32× growth in weekly applied filters
Gen AI, Illustrations and Typography
Explored visual and tech concepts with Generative AI tools, like Gemini, Midjourney, Claude, Chatgpt, etc, and conventional tools like Adobe Suite and Glyphs app.
Made with 🧤 glove by
Soumya & her AI best friends