I design and shape impactful digital experiences. As a Senior Product Designer at Scapia Cards, I lead the design of large, complex products with a focus on intuitive systems and seamless interactions. I have over 5+ years of experience designing artifacts across web and mobile apps. I'm passionate about making technology meaningful, accessible, and delightful for India’s Next Billion Users - crafting experiences that feel effortless and empowering.
I design and shape impactful digital experiences. As a Senior Product Designer at Scapia Cards, I lead the design of large, complex products with a focus on intuitive systems and seamless interactions. I have over 5+ years of experience designing artifacts across web and mobile apps. I'm passionate about making technology meaningful, accessible, and delightful for India’s Next Billion Users - crafting experiences that feel effortless and empowering.
Scroll on to see my work ↓
Scroll on to see my work ↓
Scapia Visas
Simplifying your international Visa applications with Scapia
Scapia Visas
Simplifying your international Visa applications with Scapia
Designed the entire experience of the brand new Scapia Visas - our latest product offering tourist visas for 45+ countries at various levels - such as Instant Visas, Paperwork-free Visa, Sticker Visas, etc.
Designed the entire experience of the brand new Scapia Visas - our latest product offering tourist visas for 45+ countries at various levels - such as Instant Visas, Paperwork-free Visa, Sticker Visas, etc.
Scapia Trains
Designed a brand new travel category with end-to-end ownership
Scapia Trains
Designed a brand new travel category with end-to-end ownership
I led, designed and executed important design decisions to launch one of the two categories I built for Scapia, integrating flows powered by crucial IRCTC APIs. Trains is now Scapia's second fastest growing travel category, having grown 3x within the first three months of launch.
I led, designed and executed important design decisions to launch one of the two categories I built for Scapia, integrating flows powered by crucial IRCTC APIs. Trains is now Scapia's second fastest growing travel category, having grown 3x within the first three months of launch.
Jar Spends Tracker
Helping Jar users track their spends and investments better
Jar Spends Tracker
Helping Jar users track their spends and investments better
I worked in the Retention and Engagement charter where I redesigned Spends Tracker, solving for glaring UX loopholes through gamification and personalization of our users' savings journey. This feature helped our users track and analyze their spends and save better.
I worked in the Retention and Engagement charter where I redesigned Spends Tracker, solving for glaring UX loopholes through gamification and personalization of our users' savings journey. This feature helped our users track and analyze their spends and save better.
Jar - Key Retention Projects
Gamification and delight for user retention at Jar
Jar - Key Retention Projects
Gamification and delight for user retention at Jar
Working as a designer in the Retention charter gave me many opportunities to focus on user engagement and incentivization. Through a deep analysis of user behaviour, data, combined with visual richness, I was able to transform, redesign and build many features at Jar. Here is a summary of some of them.
Working as a designer in the Retention charter gave me many opportunities to focus on user engagement and incentivization. Through a deep analysis of user behaviour, data, combined with visual richness, I was able to transform, redesign and build many features at Jar. Here is a summary of some of them.
Scapia Support
A search first AI powered Scapia Support Assistant
Scapia Support
A search first AI powered Scapia Support Assistant
Led the integration of multiple A/B Testing experiments for Call back/Call Scapia support features, AI chatbot integration, and explored a search first, voice enabled customer support assistant solution for Scapia Support.
Led the integration of multiple A/B Testing experiments for Call back/Call Scapia support features, AI chatbot integration, and explored a search first, voice enabled customer support assistant solution for Scapia Support.
Cashbook UPI [YC W21]
Redesigning a new intuitive multi-search and sorting experience
Cashbook UPI [YC W21]
Redesigning a new intuitive multi-search and sorting experience
Case study coming soon
Redesigned the search and filter feature in the app, introducing an advanced search system with alphanumeric support, and quick filters panel, addressing key usability gaps. This led to a 60× increase in daily unique searches and 32× growth in weekly applied filters across account books for app users.
Redesigned the search and filter feature in the app, introducing an advanced search system with alphanumeric support, and quick filters panel, addressing key usability gaps. This led to a 60× increase in daily unique searches and 32× growth in weekly applied filters across account books for app users.
Visual Design
Generative AI, illustrations, and typography
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Apart from being a passionate product designer, I use my free time to dabble with Generative AI tools like Gemini, Vercel, Midjourney, Cursor, Claude, Chatgpt, RunwayML etc., and illustration. Having been an Alphabettes apprentice, typography is a special interest and I pursue that exploratorily and through freelance brand design opportunities.
Visual Design
Generative AI, illustrations, and typography
Scroll →
Apart from being a passionate product designer, I use my free time to dabble with Generative AI tools like Gemini, Vercel, Midjourney, Cursor, Claude, Chatgpt, RunwayML etc., and illustration. Having been an Alphabettes apprentice, typography is a special interest and I pursue that exploratorily and through freelance brand design opportunities.