Hello.
Welcome to my portfolio.
About me
I’m a Senior Product Designer with 5 years of experience shaping impactful digital experiences. My strengths lie in simplifying complex workflows into intuitive, accessible products, crafting delightful interfaces, and integrating future-forward AI to power the innovative products of tomorrow. I've led the design of cross-platform solutions spanning Android, iOS, and desktop, delivering cohesive, high-quality experiences at scale in travel, fintech, AI and gamification domains. I bring first-principles problem-solving to every project, thriving in high-ownership, collaborative environments where emerging technologies meet everyday life. My focus is on making technology meaningful, inclusive, and centered around real user needs.
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Scapia Visas - Simplifying your international Visa applications
Created the entire Scapia Visas experience—a new platform transforming complex, fragmented visa requirements into a seamless, modular, guided application process across visa types like instant, paperwork-free visa.
Reduced application time by 1/3rd, decreased in-app user attrition, rolled out to 45+ countries in beta launch
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Scapia Trains - Transforming train booking journey through empathy-driven design
Designed and launched the Scapia Trains experience from the ground up - combining deep user research, seamless IRCTC integration, and visual delight to simplify rail bookings and elevate the travel experience.
Drove 6× growth within two quarters, delivered the second highest activation among all travel categories on the platform
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Scapia Support - Reimagining customer support with AI
Advanced Scapia Support experience over time—combining AI-powered assistance, search-first concepts, and iterative improvements to streamline customer help and reduce agent dependency.
Brought Average Handling Time down from 12 to 7 minutes while lowering agent deflection by 56%, increasing customer satisfaction
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Jar Spends Tracker - Helping users track their spends and investments better
Gave Spends Tracker a complete refresh - turning a clunky experience into an engaging, gamified journey where users could track, understand, and improve their savings with ease
Increased cross-sell click-through by 34% (doubling transactions) and boosted discoverability, with 72% of users setting up Daily Savings from the feature
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Jar Key Retention Projects - Gamification and delight for increased user engagement
As a product designer in Jar’s Retention charter, I combined data insights and interaction design to drive engagement, improve savings habits, and launch impactful features. Here’s a snapshot of this work
Strengthened user engagement and retention by improving core experiences, introducing gamified interactions, driving 5–15% higher overall engagement
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Cashbook UPI [YC] - Introducing a new multisearch and sorting experience
Redesigned the search and filter feature in the app, introducing an advanced search system with alphanumeric support, and quick filters panel, addressing key usability gaps.
Drove a 60× increase in daily unique searches and 32× growth in weekly applied filters across account books for app users
Coming soon
Sonnet - A copywriting tool that uses URLs+PDFs to generate output (made using AI)
Sonnet is a copywriting tool I built with AI tools like Vercel and ChatGPT. It ingests brand URLs and PDFs to generate precise, on-brand content, using focused keywords and tone quadrants to ensure consistent, tailored copy every time.
Streamlines the copywriting process by navigating the grey areas of brand voice, suggesting relevant keywords, and generating targeted, customised outputs
Work in progress
Visual Design - Generative AI, Illustrations and typography
Apart from being a passionate product designer, I use my free time to explore visual and tech concepts with Generative AI tools, or create fun, colourful illustrations. Having been an Alphabettes apprentice, typography is a special interest and I pursue that independently and through freelance brand design opportunities.
Used Generative AI tools like Gemini, Vercel, Midjourney, Cursor, Claude, Chatgpt, RunwayML etc, and conventional tools like Adobe Suite.
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